CRASH school program, two time recipient of the 21st Century Grant, is dedicated to serving students in the Chula Vista area of California for their before and after school needs. The challenge with this brand identity was to move the logo design towards the versatile function of the program while steering clear of the potentially negative connotations with the name “crash”. The final design was delivered in multiple formats designed for social media, banners, stationery, website, and mobile application.

Find out more about CRASH by visiting http://www.hthcv.org/

Logo: